Case study

Being Fair

CUSTOMER: US + UK l Eyewear


Performance bonuses are traditionally based on number of sales.

This was the case for an eyewear retailer running 42 stores. A store located at the duty free area was winning 6 times more, in terms of bonuses, for their high performance in sales. A second store, located in a ‘non Strategic area’ had never gotten any performance gratitude.


Measuring the number of clients that did not get service, individual service time, number of presented items and even measuring the physical presence of the sales team tools were not available.

Once Yedda was part of the retailer’s management tools the employee’s satisfaction level & retention went up.

Knowing and improving
your conversions